From Blueprint to Spotlight: A Guide to Publishing Your Projects on Member of Architecture (MOA)

You've meticulously created your professional profile on Member of Architecture (MOA). It’s sharp, detailed, and verified. But a profile without a portfolio is like a building without windows—it lacks vision. Your projects are the ultimate testament to your skill, creativity, and expertise. Publishing them on MOA is the single most important step to attract and convert potential clients.

Clients don't just hire architects or designers; they hire the vision and results they see. This guide will walk you through the process of publishing your projects effectively, turning your profile into a powerful, client-attracting machine.

Why Publishing Your Projects is Non-Negotiable

Before we dive into the "how," let's understand the "why."

• It’s Your Digital Portfolio: Your MOA profile is your 24/7 open house. Projects are the main exhibit, showcasing your design style, scale of work, and attention to detail.

• Builds Credibility: A portfolio of completed or ongoing work proves you are an active, practicing professional. It transforms your profile from a simple listing into a dynamic showcase.

• Attracts the Right Clients: The projects you display will attract clients looking for that specific style, budget, or project type, ensuring you get more qualified leads.

• Tells a Story: Each project is a story of a problem solved and a vision realized. This narrative connects with clients on an emotional level, beyond just technical specs.

Step 1: Navigate to the Project Upload Section

First, ensure you are logged into your MOA account.

1. Click on your profile icon or name, typically located in the top-right corner of the dashboard.

2. From the dropdown menu, select "My Profile" or a similar option.

3. On your profile page, look for a prominent button or tab labeled "Upload Project," "Add a Project,". This is your gateway to adding new work.

Step 2: Enter the Core Project Details

Once you start the upload process, you'll be prompted to fill in the essential information about your project. Accuracy and detail are crucial here.

• Project Title: Give your project a memorable and descriptive name. Instead of "Residential Project," try "The Courtyard House, Jaipur" or "Minimalist Urban Apartment, Mumbai."

• Project Type: Select the category that best fits your work (e.g., Residential, Commercial, Institutional, Hospitality, Interior Design). This helps in filtering and search.

• Location: Specify the city and state. Location is a key search parameter for many clients.

• Status: Indicate whether the project is "Completed," "Ongoing," or "Conceptual." Showcasing ongoing work is a great way to show you are in demand.

• Year of Completion/Start: This gives context to your work and demonstrates your experience over time.

• Area: Mention the project size in square feet or square meters (m2).

Step 3: Craft a Compelling Project Description

This is where you bring your project to life. Don't just state facts; tell a compelling story. A great project description should include:

• The Client's Brief: What was the client's initial vision or problem? (e.g., "The client wanted a light-filled family home that embraced traditional Rajasthani elements with a modern aesthetic.")

• Your Design Concept: What was your core idea or "big picture" solution? (e.g., "Our concept revolved around a central courtyard, acting as the home's lungs and social hub.")

• Challenges & Solutions: Did you face any site constraints, budget limitations, or unique challenges? Explain how your design overcame them. This showcases your problem-solving skills.

• Materials and Key Features: Highlight unique materials used, sustainability features, or standout design elements (e.g., "A key feature is the exposed brick jali screen, which provides privacy while allowing natural ventilation.")

Step 4: Upload High-Quality Visuals (The Most Crucial Step)

Visuals are everything. This is what clients will spend the most time looking at. Poor-quality images can undermine even the best designs.

• Invest in Professional Photography: If budget allows, hire an architectural photographer. They have the right equipment and eye to capture your work in the best light.

• Image Specifications: Upload high-resolution JPEG or PNG files. Ensure they are well-lit, sharp, and correctly oriented.

• Show Variety: Don't just upload exterior shots. Create a visual narrative with a mix of:

  • Wide-angle exterior photos

  • Detailed interior shots of different rooms

  • Close-ups of interesting materials or design details

  • "Before and After" shots for renovation projects

  • Architectural drawings (plans, sections, elevations) to show the technical thought process

• Lead with Your Best Shot: Your main project image (thumbnail) should be the single most compelling photo that encapsulates the entire project.

Step 5: Tag and Credit Your Collaborators

Architecture and design are collaborative fields. Giving credit where it's due is not only professional but also helps build your network.

• Look for fields to add "Collaborators," "Project Team," or "Credits."

• Tag your structural engineers, landscape designers, photographers, and contractors. If they are also on MOA, this can create valuable links between your profiles.

Step 6: Review and Publish

Before you hit that final "Publish" button, take a moment to review everything.

• Read through your project description for any typos or grammatical errors.

• Check that all your images have uploaded correctly and are in the order you want.

• Ensure all the core details are accurate.

Once you are satisfied, publish your project. It will now be a part of your public portfolio, visible to anyone visiting your MOA profile.

Pro-Tip: Keep Your Portfolio Fresh

Your portfolio is not a one-time setup. As you complete new projects or reach significant milestones in ongoing ones, make it a habit to update your MOA profile. A regularly updated portfolio signals that you are an active, evolving, and successful professional.

By following these steps, you can create a rich, detailed, and visually stunning project showcase on Member of Architecture that will not only do justice to your hard work but also become your most powerful tool for attracting your next great client.

If you want to learn how to create your profile on MOA then refer this blog : How to Create a Profile on MOA