Reading Your MOA Pro Analytics, and Acting on It

The Analytics tab in MOA Pro shows, for the last 7, 30 or 90 days, how many people opened your profile and projects, from which cities, how they found you, how long they stayed and on what device. This guide goes through it panel by panel, with the decision each one supports: which cities to promote in, which channels to keep sharing on, which project to lead with or improve, and whether visitors stay long enough to read.

About the details below: every definition here comes from MOA's own code and the live MOA Pro page, checked on 21 Oct 2026. The screenshots are from the profile of MOA's founder, Saahil Khattri (13 Designs Studio). The advice on what to do is our suggestion, not an MOA rule, and MOA promises no number of views or enquiries.

Where to find it, and what free members see

Open your own profile while signed in (your profile address is /user/your-name).
Click the Analytics tab, next to About, Team and Promote (or add ?tab=analytics to your profile address).
Read the line at the top: "Only you can see this", and the date counting began for your profile.

Free vs Pro. On the free plan, MOA sends your account no analytics figures at all. The tab shows a locked panel headed "See who is looking at your work", beside a blurred picture marked "Preview". That picture is a sample with made-up cities and numbers. It is not your data, so read nothing into it.

The public "Profile Views" number is something else. Every profile shows a public "Profile Views" total. It is an all-time count of profile visits plus views of all your published projects, kept by a separate counter (hover the info icon on your own profile to see the split). It will not match the Analytics tab, which counts each period on its own rules.

What counts as a view

Once per page per 30 minutes per browser. Someone who leaves and returns within 30 minutes is one view. The profile and each project are separate pages, so a profile and two projects make three views.
Your own visits do not count while you are signed in, and known bots (search crawlers, link previews) are left out.
Unique visitors means unique browsers. Each browser gets a random id in a year-long cookie, so one person on a phone and a laptop counts as two.
Days follow Indian time.
Privacy. MOA does not store a visitor's IP address or account with a view, and the browser id is hashed before it is stored.

The top of the tab: period, tiles and daily chart

The top of the Analytics tab on the profile of MOA's founder: the period switch, the four tiles and the Views per day chart. Screenshot: MOA

1. The period: 7, 30 or 90 days

The switch sets the period for the whole tab; it opens on 30 days. Each tile says whether it is up or down, and by what percentage, on the previous period of the same length, or "New this period" if that period had no views.

What to decide: use 7 days to check something you changed this week, 30 days for your monthly read, and 90 days to see whether a pattern holds.

2. The four tiles

Profile views and Unique visitors (different browsers) for your profile page.
Project views: all your project pages added together.
Avg. time on profile: how long your profile was actually on screen per view. If the visitor switches tabs, the clock stops. Each view is capped at 30 minutes, and views under one second are left out of the average.

What to decide: if profile views are healthy but project views are low, visitors arrive and go no further: look hard at your project covers and titles. If the average time is a few seconds, people glance and leave: check what they see first, your photo, studio name, cities and the top of your bio. Our guide to a strong MOA profile covers each of those fields.

3. Views per day

A bar per day. The Profile / Projects switch changes what the bars count; hover for a day's number. Show as table lists the days, newest first, with both counts side by side.

What to decide: match each rise to what you did that day. A post on Instagram, a link sent to a client, a new project, a city promotion? Keep a dated note of what you share, and over a few months you will see which actions are followed by views. Repeat those.

The breakdowns: who came, from where, and to what

Five panels sit under the chart. The city, source, audience and device panels count profile and project views together, so their totals can exceed the Profile views tile.

Screenshot of the lower half of the MOA Analytics tab. Five panels: Where your visitors are, listing cities with state and country; How they found you, listing sources such as Direct or shared link and Architects in your region; Views per project, a table with Project, Views, Unique visitors and Avg. time columns; Who is looking, split into Visitors without an account and Signed-in MOA members; and Device, showing Desktop. Each row has a count, a percentage and a bar.

The five breakdowns under the chart: cities, sources, projects, who is looking and device. Screenshot: MOA

4. Where your visitors are

Your top ten places, as city · state, country. The city is the one linked to the visitor's public IP address, supplied by MOA's hosting provider (Vercel's request headers). That is not GPS, so a visitor may appear in a nearby town, or as "Location unknown".

What to decide:

Where to promote. Pro includes 60 credits a month, refilled on the 1st, to promote in up to 3 cities; one credit is one city for one day. A city that keeps appearing here, where you can take on work, is a sensible pick; so is one where you want work but never appear. Our city promotion guide in this series covers planning the credits.
Your office cities. If views keep coming from a city you serve but have not listed, add it in About › Company, so the directory's city filter finds you there.

5. How they found you

Each view is sorted by where the visitor came from:

Google, Instagram, LinkedIn, Facebook, WhatsApp, Pinterest, X: from that site or app.
Other search engines: Bing, DuckDuckGo or Yahoo.
Within MOA: from another MOA page, such as the directory or a project.
Architects in your region: from your card in the home page's regional rail for Pro studios.
Your sponsored placement: from one of your city promotions.
Direct or shared link: no previous page was reported. That happens with a typed address or a bookmark (MDN: document.referrer), and when the app or site chooses not to pass it on (MDN: Referrer-Policy), so some links shared in chats land here.
Other websites: anything else, such as your own website.

What to decide: keep putting effort where views arrive, and rethink channels that send none. If Instagram shows up, your bio link and posts are working; our Instagram guide for interior designers covers what to post. If "Your sponsored placement" stays empty while a promotion runs, try another project or other cities next month.

6. Views per project

Every project you have, sorted by views, including those nobody opened (they show 0), with Views, Unique visitors and Avg. time, measured as on the profile.

What to decide:

Lead with what is opened. The top project is the one people choose. Share it first, and use it when you book a project promotion.
Fix what is ignored. A project with few views usually loses at the cover image and title. Try a stronger first image and a plain, specific title. Our guide to publishing projects on MOA walks through both.
Read the time column. Many views but a short time suggests people do not find what they hoped for. Add location, size, scope and a few lines on the brief.

7. Who is looking

Signed-in MOA members were signed in when they viewed your page. Visitors without an account is everyone else, including members who were signed out at the time.

What to decide: few visitors without an account means few people reach you from outside MOA, so share your profile link more widely: Instagram bio, email signature, WhatsApp Business and Google Business Profile (see our Google Business Profile checklist). The regional and sponsored rails are shown only to signed-in visitors, so this panel also shows how much of your audience they can reach.

8. Device

Phone or Desktop, from how each browser describes itself; tablets that report as mobile count as Phone.

What to decide: if phones lead, open your profile and top project on a phone as a client would. Does the cover still read at that size? Do the first lines say who you are and what you did?

From panel to action, in one picture

Diagram titled MOA Pro Analytics: from each panel to a decision, in three columns: the panel, what it tells you, and what you can decide. The four tiles show views, unique visitors and average time against the last period, to judge whether a change moved anything. Views per day shows which days rose, so you can match each rise to what you did. Where your visitors are shows cities, to pick up to 3 cities to promote in. How they found you shows sources, to keep sharing where views arrive. Views per project shows which projects are opened, to lead with the most opened and fix the ignored. Average time shows seconds on screen, capped at 30 minutes, to tighten what visitors see first. Who is looking splits signed-in members from visitors not signed in, so you can share your link more widely if guests are few. Device splits phone and desktop, so you can check covers and first lines on a phone.

Each Analytics panel and the decision it can support. The decisions are our suggestions, not MOA rules. Diagram: MOA

A 15-minute monthly routine

Our suggestion, around the 1st of the month, when promotion credits refill:

Analytics tab, 30 days: note the four tiles and their change.
Views per day: note what you did on the biggest days.
Where your visitors are: pick this month's cities and book them on the Promote tab.
How they found you: pick one channel to do more of and one to drop or change.
Views per project: pick one to lead with and one to improve.
Who is looking and Device: check your outside reach and how the profile reads on the main device.
One week later, 7 days: see whether the changes moved anything.

The tab cannot tell you who a visitor was or whether they became a client; enquiries arrive separately, in your /inquiry chats. Small numbers swing a lot, so trust patterns that hold over months, not one week. For a wider look at what Pro includes, see MOA Pro explained.

FAQ

Can I see my profile analytics on the free MOA plan?

No. Free members see a blurred sample with made-up numbers, labelled Preview, not their own data. Analytics are part of MOA Pro: ₹99 + GST for the first month, then ₹399 + GST a month.

Why does the Profile Views number on my profile not match the Analytics tab?

The public figure is an all-time total of profile visits plus project views, kept by a separate counter. The Analytics tab covers only the chosen period, splits the two, and counts a browser once per page per 30 minutes.

Can I see who viewed my MOA profile?

No. You see cities, sources, devices and whether visitors were signed in, never names. MOA does not store a visitor's account or IP address with a view.

Do my own visits count as views?

Not while you are signed in.

What happens to my analytics if Pro ends?

The tab goes back to the locked preview. Projects beyond your first five, by upload date, are hidden until you renew; nothing is deleted.

See what Analytics and the rest of Pro include on the MOA Pro page.

Sources

MOA: MOA Pro, features and Free vs Pro table