Getting Your MOA Profile and Projects onto Google

Your MOA profile and every published project each get their own public web address, and MOA lists those addresses in a sitemap that Google can read. Whether Google then shows a page, and where, is Google's decision, so no one can promise you a ranking or a date. What you can do is give Google clear pages to read and real links to find them by. This guide shows what MOA does for you automatically, what you control, and where to share your links.

The screenshots come from the profile of MOA's founder, Saahil Khattri (13 Designs Studio).

How a page gets from MOA to a Google result

Google describes three stages in its guide to how Search works:

1. Crawling. Google finds an address, by following a link from a page it already knows or from a sitemap, and fetches the page.

2. Indexing. Google reads the page, including its title and image alt text, and decides whether to store it.

3. Serving. When someone searches, Google picks the pages it judges most relevant.

The same guide is plain about the limits: Google "doesn't guarantee that it will crawl, index, or serve your page", and it does not accept payment to crawl a site more often or rank it higher. So read everything below as making your pages easy to find and understand, not as a promise of a position.

Who does what between your MOA profile and a Google result. MOA handles the pages and the sitemap; Google decides the rest. Diagram: MOA

Your two kinds of web address on MOA

Your profile: /user/your-name

When an architect or interior designer signs up, MOA makes a profile address from the member's own name, for example memberofarchitecture.com/user/saahil-khattri. A title such as "Ar." or "Dr." at the start of the name is left out. If another member already has the same name, a short random ending is added so the two addresses stay different.

The address is permanent. MOA does not change it if you later edit your name or rename your studio, so every link you have shared keeps working. Older links that use a member's ID number still open the profile: they forward to the named address.

To copy it, open your profile and tap the share icon at the top right. It copies the address for you.

The profile of MOA's founder at /user/saahil-khattri. The name, studio and cities on this card are the same details MOA writes into the page title and the Person data Google reads. The share icon at the top right copies the address. Screenshot: MOA

Each project: /projects/your-name/project-name

Every project sits under your profile address, for example /projects/saahil-khattri/sam-s-house. The second part is made from the project name the first time you save the project. It only has to be unique among your own projects, so two studios can each have a "Villa Marga" with a clean address.

A project address also stays fixed when you rename the project later. That makes the name worth a moment's thought before you first save it on /projects/upload. A name like "Courtyard House, Jaipur" tells a searcher and Google more than "Project 3". That is MOA's suggestion, not a Google rule.

What MOA does for you automatically

1. The sitemap, rebuilt every hour

MOA's robots.txt points search engines to its sitemap. The sitemap lists every architect and interior designer who has a profile address, plus each of their published projects, with the date each page last changed. It is rebuilt about once an hour, so a project you publish today is listed soon after, without you doing anything.

Three things stay out of it:

• Drafts. Only published projects are listed.

• Homeowner accounts. Only architect and interior designer profiles are pages meant to be found.

• Projects hidden after Pro lapses. If a Pro subscription ends, projects beyond the first 5 (by upload date) are hidden and leave the sitemap. Nothing is deleted, and they return to the sitemap when Pro is renewed.

Google's sitemap documentation says search engines read a sitemap "to crawl your site more efficiently", and also that it "doesn't guarantee that all the items in your sitemap will be crawled and indexed." Being in the sitemap means Google knows where your page is. It is not a promise that Google will show it.

2. A page title and description written from your details

MOA writes each page's title and short description, which Google may use in a result, from what you have filled in:

• Profile: "Your Name | Professional Architect | Portfolio & Contact" (or Interior Designer), with a description built from your cities, your services, your number of projects and, once MOA has verified your COA number, the word "verified".

• Project: "Project Name by Your Name | Style Project Details", with a description that adds the location, built year and built-up area from the project details grid.

An empty field simply drops out of the sentence.

3. Person and CreativeWork structured data

Structured data is a machine-readable summary inside the page. Google's introduction to structured data explains that it gives Google explicit clues about what a page means. MOA adds it to every architect and interior designer profile and every project page:

PageTypeWhat MOA puts in itProfilePersonYour name, Architect or Interior Designer, your profile photo, your studio as the place you work, and the first city on your profileProjectCreativeWorkThe project name, the first 300 characters of the description, up to 10 photos (videos are left out), the design style, the built year, the location, and you as the creator, linked to your profile

Google's structured data guidelines add two points worth knowing. Structured data must be "a true representation of the page content", which MOA's is, because it is built from the same fields visitors see. And Google "does not guarantee that your structured data will show up in search results." It helps Google understand the page; it does not buy a special result.

What you control: a checklist, screen by screen

Everything above is only as good as what you type. Work through these on your own profile, signed in.

1. Name (About > General). Use the name clients actually know you by. It goes into your page title and Person data.

2. Studio name (About > Company). This becomes the place you work in the Person data. Use the practice name you put on drawings and invoices, not "Freelance".

3. Cities (About > Company). All of them appear in the profile description; the first one goes into the Person address. List the city where your office is.

4. Services (About > Services). These complete the "specializing in" part of your description. Pick the ones you actually sell.

5. COA number (About > COA), architects only. Add your COA number here. Once MOA has verified it, your description says "verified".

6. Project name (/projects/upload). It becomes the project's address and the start of its title. Decide it before your first save.

7. Project details grid. Design style, built year, location and built-up area fill the project title, description and CreativeWork data. Fill all of them.

8. Description. Its first 300 characters go into the CreativeWork summary. Open with a plain sentence that says what the project is, where, and for whom, then tell the story.

9. Image captions. MOA shows each caption under its image and also uses it as the image's alt text, the description read by screen readers and search engines. The main (hero) image's alt text is the project name, and its caption shows beneath it.

The captions matter more than most people think. Google's image best practices call alt text "the most important attribute" for describing an image, and say Google also reads captions and the text around an image. "Living room with a lime-plastered wall and teak louvres" helps; "IMG_2041" does not. If an image is a render, say so in the caption.

A project page at /projects/saahil-khattri/sam-s-house. The project name, the details grid and the first lines of the description all feed the page title, the description Google may show and the CreativeWork data. The image here is a render. Screenshot: MOA

For the full walk-through of each profile field, see the guide to creating a winning profile on MOA, and for the upload form, the guide to publishing your projects.

Point real links at your MOA pages

Google's link best practices say it "uses links as a signal when determining the relevancy of pages and to find new pages to crawl." The sitemap already tells Google where your pages are. Links from places that already know you add to that, and bring people straight to your work.

Instagram bio

Put your profile address in your Instagram bio links, and use a story or a post caption to point to a single project when you publish it. The Instagram bio guide covers how to write the bio around that link.

WhatsApp Business

The WhatsApp Business app gives you a business profile that collects your studio's details "in one place" for customers. Add your MOA profile address there, and paste a project link when a client asks for similar work. MOA pages carry a title and a preview image (your profile photo or the project's main image), so a shared link usually shows a picture and the page title, though each app decides how it displays links.

Email signature

Every email you send can carry the link. In Gmail, open Settings, choose to see all settings, type your signature in the Signature section and save at the bottom, as Gmail Help describes. One line is enough: "Our projects on MOA" followed by your profile address.

Your own website, both ways

If your studio has a website, link to your MOA profile from it, and use words that describe the page rather than "click here". Google's link guide says good anchor text is "descriptive, reasonably concise, and relevant". Something like "Our portfolio on MOA" works.

Then add your website in About > Social. Visitors see it on your About tab, so the link runs both ways.

About > Social, where you add your own website and social profiles. Visitors see them on your About tab, so the link runs both ways: your site to MOA, and MOA back to your site. Screenshot: MOA

A Google Business Profile does a different job: it is your listing on Google Maps and local results. The Google Business Profile checklist walks through setting one up.

How to check whether Google has your page

1. Search for it. Type site:memberofarchitecture.com/user/your-name into Google, using your own address. Google's site: operator page warns that the list is "not always exhaustive", so a missing page is not proof that it is not indexed.

2. Give it time. If nothing shows yet, keep your profile complete and your links in place. Google does not take payment to crawl a page sooner, so ignore anyone who offers that.

3. Keep it current. When you edit your profile or a project, the sitemap records the new date at its next hourly rebuild.

Free vs Pro

Free plan: everything in this guide. Your profile address, project addresses, the hourly sitemap and the structured data work the same on the free plan, for up to 5 projects. MOA Pro: unlimited projects, all of them in the sitemap while Pro is active, and Analytics, which shows how visitors found you, with Google as one of the sources. Pro does not move a profile up in Google or in MOA's directories. The MOA Pro guide covers the plan in full.

FAQ

How long does it take for my MOA profile to show up on Google?

No one can say. MOA lists your profile in its sitemap at the next hourly rebuild, but Google decides when to crawl it and whether to show it, and it guarantees neither.

Can I change my MOA profile URL?

No. The address is made from your name when you sign up and stays fixed, so links you have shared never break. Editing your name or studio later changes the page, not the address.

Does MOA Pro help my profile rank higher on Google?

No. Pro lets more of your projects be listed, and its Analytics shows Google as a source of visits, but it does not change how Google ranks a page.

Why is my project not in the sitemap?

Check that it is published, not a draft. If you had Pro and it has lapsed, projects beyond your first 5 by upload date are hidden and leave the sitemap until you renew.

Put your portfolio on MOA, free: create your profile. With MOA Pro, Analytics shows how many visitors reach you from Google.

Sources

• MOA: MOA Pro (accessed 21 Oct 2026)