Wallpaper for Walls: Price per sq ft, Waterproof and Peel-and-Stick

Wallpaper for walls in India costs about ₹13 to ₹15 per sq ft for peel-and-stick rolls, ₹23 to ₹140 per sq ft for most branded rolls from Asian Paints, Marshalls and Excel, and about ₹590 per sq ft for the costliest designer roll we found, going by the roll prices those sellers listed on 21 October 2026. Fitting adds roughly ₹9 to ₹11 per sq ft at the per-roll rates makers quote, and a plain 10 x 9 ft wall usually takes two standard rolls.

About the numbers below: every price is a roll price we read on the maker's or retailer's own page on 21 October 2026: Asian Paints (prices include taxes), Marshalls ("GST as applicable"), Excel (tax not stated) and three Amazon.in listings (prices include taxes, read during a sale). "Per sq ft" is our arithmetic: the price divided by the roll area the page lists. These are single designs, not averages, and online prices change often. Fitting rates are the per-roll figures Asian Paints and Marshalls publish; they cover hanging only. Anything marked "our guidance" is MOA's view, not a maker's.

Still choosing between finishes? Our coming guides on bed back wall design and texture paint designs compare wallpaper with panels and textures. This one is about buying it.

Wallpaper for walls price per sq ft

Wallpaper is sold by the roll, so the per sq ft price depends on the roll's size as much as its price tag. Asian Paints' wallpaper FAQ says plainly that the prices on its site are "per roll". Here is what a sample of designs cost on 21 October 2026.

Seller and design	Roll size	Price per roll	Per sq ft (our arithmetic)
Amazon listing, peel-and-stick vinyl	45 x 304 cm, 15 sq ft	₹199	₹13
Asian Paints Nilaya Once, Pure White	1 x 10 m	₹2,499 (MRP ₹3,000)	₹23
Asian Paints Ador Serenade	0.53 x 10 m	₹2,499 (MRP ₹2,999)	₹44
Marshalls Beyond	1.06 x 5 m	₹3,305 + GST as applicable	₹58
Asian Paints Sandtales, non-woven	0.52 x 10.05 m	₹3,899 (MRP ₹4,650)	₹69
Excel Snowy	0.53 x 10 m, 57 sq ft	₹5,531 (MRP ₹7,375)	₹97
Asian Paints Magnificent South, non-woven	0.52 x 10.05 m	₹6,799 (MRP ₹8,000)	₹121
Marshalls Gardenia	1.04 x 5 m	₹7,829 + GST as applicable	₹140
Asian Paints Sabyasachi Chapter IV, non-woven	1 x 10.05 m	₹63,699 (MRP ₹75,000)	₹589

Across the whole Asian Paints wallpaper listing, 329 designs ran from an MRP of ₹2,999 to ₹75,000 a roll, and the middle design sat at ₹4,650. Excel's listing prices each design per sq ft instead: the designs on the pages we sampled were listed at ₹44 to ₹230 per sq ft, before any discount. Marshalls sells its rolls at ₹3,305 to ₹7,829 on the pages we opened, and murals by the square metre (₹1,936 a sq m for its Zaha mural, about ₹180 per sq ft). We could not find a published price on D'Decor's wallpaper pages, and IKEA India's online store showed no wallpaper when we searched.

Bar chart of wallpaper material prices per sq ft worked out from listed roll prices on 21 October 2026: peel-and-stick vinyl and 3D foam on Amazon at about ₹13 to ₹15, Asian Paints rolls from ₹23 to ₹589, Marshalls from ₹58 to ₹180 and Excel Snowy at ₹97, with MRP marks and a note that fitting adds about ₹9 to ₹11 per sq ft — Listed roll prices turned into a per sq ft rate, material only. The same ₹2,499 buys 57 sq ft in one Asian Paints range and 108 sq ft in another, so always divide by the roll's area. Diagram: MOA

These maker prices sit inside the broad ranges that blogs publish. Urban Company (December 2024) gives ₹40 to ₹150 per sq ft for vinyl and ₹200 to ₹600 for custom designs, and Asian Paints' cost blog gives ₹50 to ₹600 or more. For a whole-room budget, see Interior Design Cost in India, room by room.

Roll sizes, and how many rolls you need

There is no single Indian roll size. The Asian Paints non-woven rolls we checked are 0.52 x 10.05 m; Excel and some Asian Paints ranges are 0.53 x 10 m, which Excel lists as 57 sq ft; Marshalls sells 1.04 to 1.06 m wide rolls only 5 m long; and some Asian Paints designs come 1 m wide.

Five wallpaper roll formats drawn to scale against a 10 metre ruler: a standard 0.52 to 0.53 m by 10 m roll, a 1 m by 10 m wide roll, a 1.06 m by 5 m double-width roll, a 45 cm by 3 m peel-and-stick roll and a 70 by 77 cm foam sheet, with dashed lines showing how many 9 ft drops each gives — Roll sizes as listed by Asian Paints, Excel, Marshalls and Amazon sellers. A long roll gives three 9 ft drops; a 5 m roll gives one. Diagram: MOA

Asian Paints' wallpaper FAQ says a roll covers "approximately 57 sq feet"; its newer wallcoverings page says about 52 sq ft, allowing for repeat and wastage. The first is the paper on the roll, the second closer to what reaches the wall.

How to calculate rolls for a 10 x 9 ft wall

Asian Paints' FAQ gives the basic method: wall area, minus doors and windows, divided by the roll's coverage, plus extra for the pattern repeat and trimming. It also says each strip should be the wall height plus four inches, two at the top and two at the bottom, and that you need more paper the longer the repeat, which it says runs from about 1 inch to 25 inches. Swedish maker Boråstapeter's calculator works the same way: the number of strips is the wall width divided by the roll width, and the pattern size, printed on the product page, is built into every strip.

Worked diagram for a 10 by 9 ft wall: the wall split into six 530 mm drops with a 640 mm pattern repeat marked, the steps 3,048 divided by 530 gives 6 drops, 2,743 plus 100 mm trim rounded up to 3,200 mm, 3 drops per 10 m roll and 2 rolls in all, and bars showing how each roll is cut, including a 1.06 by 5 m roll that needs 3 rolls — How to calculate rolls for a 10 x 9 ft wall with a pattern repeat. Illustrative numbers; use the roll size and repeat printed on your own roll. Diagram: MOA

Drops: 3,048 mm ÷ 530 mm roll width = 5.75, so 6 drops.
Cut length: 2,743 mm + 100 mm trim = 2,843 mm.
Repeat: round up to whole 640 mm repeats: 3,200 mm per drop (our guidance).
Rolls: a 10 m roll gives 3 drops, so 6 drops need 2 rolls.

The quick area method agrees here: 90 sq ft ÷ 57 = 1.6, so 2 rolls. It stops agreeing on short wide rolls. A 1.06 x 5 m Marshalls roll has the same 57 sq ft, but on a 9 ft wall it yields only one drop, so the same wall needs 3 rolls. Marshalls also asks buyers to keep the lot number the same across rolls of one design, so order them together.

How much is wallpaper for one wall?

On the same 10 x 9 ft wall, using the listed prices:

Choice	Rolls	Material	Fitting at the maker's rate
Peel-and-stick, 45 x 304 cm (Amazon)	7	₹1,393	You hang it yourself
Asian Paints Ador Serenade	2	₹4,998	About ₹1,000
Marshalls Beyond, 1.06 x 5 m	3	₹9,915 + GST	₹1,800 + GST
Excel Snowy	2	₹11,062	Not published
Asian Paints Magnificent South	2	₹13,598	About ₹1,000

Add putty, primer and any damp repair on top. MOA's free home cost calculator helps with the rest of the room.

Which wallpaper is best for walls: the six types

Six cards showing cut-through drawings of wallpaper types on a wall: vinyl with a PVC face on a paper or fabric back, non-woven, paper, fabric-backed and natural fibre, 3D foam panels with a 4 mm foam layer, and peel-and-stick PVC film, each with notes on where it suits and how to clean it — Six kinds of wallpaper sold in India, what each is made of and where it works. Notes from Asian Paints, Urban Company and Amazon listings, or marked as our guidance. Diagram: MOA

Vinyl: Asian Paints' FAQ calls solid vinyl durable and easy to clean for busy rooms, and says vinyl-coated paper is treated to repel water and soil, which suits kitchens, bathrooms and humid rooms.
Non-woven: four of the five Asian Paints rolls we checked were non-woven. Urban Company describes non-woven as easy to install and remove.
Paper: plain printed paper. Our guidance: keep it to dry, low-traffic walls.
Fabric-backed and natural fibre: Asian Paints says grasscloth is damaged by steam and moisture and its seams will show, so it suits dry, quiet rooms.
3D wallpaper and foam panels: "3D wallpaper" can mean a printed paper with a 3D look or self-adhesive foam sheets. The Barebeauty sheet on Amazon is 4 mm PE foam, 70 x 77 cm, at ₹89 during the sale.
Peel-and-stick: self-adhesive PVC rolls, mostly 45 cm wide and 3 m long on Amazon, for small walls and renters.

Design render of a bedroom where the whole bed wall is covered in a blush and beige mottled wallpaper, the vertical joins between drops visible, lit by three spotlights above a grey upholstered bed with rust cushions, with open shelves on the right and a hanging monkey lamp on the left — Design render: a mottled wallpaper hung floor to ceiling in vertical drops behind the bed, in THE GHAR, Jalandhar. You can see each drop's joint, which is why the roll count matters. Image: 6N6 ARCHITECTS on MOA

Wallpaper for bedroom walls and small rooms

In a bedroom, the bed wall is the natural place for wallpaper. Our guidance:

One wall is enough. Papering only the bed wall keeps the cost to about two rolls and leaves the other walls washable paint.
For a small room, pick a light ground with a small or tone-on-tone pattern, or vertical stripes, which draw the eye up. Large, dark motifs suit a big wall seen from a distance.
Frame the edges. Moulding or a skirting line at the bottom protects the edge where it gets knocked.
Keep it off the wall behind the AC if the pipe runs inside it, and away from a wall shared with a bathroom.

For colours and the wider bedroom look, see Bedroom Trends 2027, and for small flats, Small Apartment Design Trends 2027.

Waterproof wallpaper, damp walls and the monsoon

"Waterproof" on a listing means the face can take a wipe. It does not mean the wallpaper can go on a wet wall. The care note on Asian Paints' non-woven rolls says "Do not use wallcovering in areas with dampness", and the Excel Snowy page says it is "Not suitable for damp, dirty & rough surfaces". An older Asian Paints guide (2019) says to avoid shower areas and badly ventilated bathrooms.

Elevation of an outside bedroom wall with a window, marking four places to check for damp before wallpapering: salt marks at skirting level, stains around the window and AC pipe, top corners near a terrace or bathroom, and a taped plastic sheet test patch, with a note to fix the source and prime before hanging — Where to look for damp before you buy wallpaper, and a simple sheet test. If any check fails, fix the leak first. Diagram: MOA

On a damp wall the bond fails first. Asian Paints lists moisture and leakage among the causes of peeling and says such peeling can only be fixed once the cause is solved, and Urban Company warns that humidity brings mould and mildew. So test first, and through one monsoon if the wall is new or recently repaired (our guidance). If you are asking about "wallpaper for a wall with seepage", the answer is to fix the seepage first; our guide to waterproofing a house by climate covers walls, roofs and bathrooms.

Wallpaper installation cost, and what it includes

Asian Paints: its wallpaper FAQ says retailers can quote material and labour together, and to "expect to pay about 500 Rs per roll" for fitting, varying by city. It also offers a service from surface preparation to installation in select cities.
Marshalls: applicators charge about ₹600 a roll plus GST, with a minimum of ₹1,500 a visit, paid directly to them. That is "purely for wallpaper installation"; surface preparation costs extra. A site visit first checks the wall and whether you have ordered enough.
Excel: its installation terms cover prepaid online orders; you provide the ladder, bucket and water, putty and oil primer are not included, and it calls oil priming mandatory. Excel does not supply glue with its rolls.

Per sq ft quotes are higher: Urban Company gives ₹30 to ₹100 per sq ft for installation. Ask what the rate includes: putty, primer, adhesive, moving furniture and removing old paper.

Wallpaper near me: how to buy and get it installed

See it in person. Asian Paints' FAQ points buyers to its Signature stores in Mumbai, Delhi and Kolkata, and says its Colour Idea stores carry the Nilaya pattern books.
Order a sample. Asian Paints sells A4 or A5 samples at ₹150 each. Tape it to the wall and look at it at night.
Measure and count drops, not just sq ft, and check the repeat on the label.
Buy every roll at once, from one lot, plus a spare if you want repairs later (our guidance).
Book the fitting with the purchase. Marshalls and Asian Paints both arrange installers, and an interior designer can coordinate the wall, lights and switches.

Peel-and-stick wallpaper for rented homes

Peel-and-stick is the renter's option: no paste, no primer, and the listings call it removable. At about ₹13 to ₹15 per sq ft (the ELTON roll was ₹215 for 15 sq ft), a 10 x 9 ft wall costs under ₹1,500. Our guidance: stick a test piece in a corner for a week first, because adhesive can lift weak or fresh paint when it comes off, and expect the joins to show more than on pasted wallpaper. Asian Paints' own peel-and-stick decals can be repositioned while you apply them.

Cleaning, lifespan and removal

Cleaning: follow the roll's label. Asian Paints' non-woven rolls say a dry sponge only, no water and never a cloth; its Nilaya Once can be wiped with a wet cloth and a 5% hand-wash solution for tough stains. The FAQ says to test any washing on a hidden spot.
Lifespan: makers' claims vary. Marshalls says "up to a decade", Asian Paints' cost blog "up to 15 years", and an Asian Paints guide from 2019 "at least five to six years" with proper care. We found no independent test.
Removal: Excel describes its rolls as easy to remove, and Asian Paints says primer under the paper eases removal later. We found no published removal rate, so ask your installer to quote it.

FAQ

What is the wallpaper for walls price per sq ft in India?

From listed roll prices on 21 October 2026: ₹13 to ₹15 for peel-and-stick, ₹23 to ₹140 for most branded rolls, ₹589 for a designer roll. Fitting is about ₹500 to ₹600 a roll, plus GST at Marshalls.

How many rolls of wallpaper for one wall?

For a 10 x 9 ft wall, 2 standard 0.53 x 10 m rolls, or 3 if the rolls are 5 m long.

Is waterproof wallpaper good for walls with seepage?

No. "Waterproof" refers to the surface. Fix the seepage, let the wall dry, then prime.

How long does wallpaper last on walls?

Makers claim 5 to 15 years with care. Damp walls cut that short.

Which wallpaper is best for a small room?

Our guidance: a light background with a small pattern or vertical stripes on one wall, in non-woven for an owned home or peel-and-stick for a rental.

Want the wall planned with the lights and furniture? Find interior designers on MOA, filtered by your city.

Sources

Asian Paints: Wallpaper for walls, wallcoverings listing and FAQs (accessed 21 Oct 2026)
Asian Paints: FAQs, Wallpapers (accessed 21 Oct 2026)
Asian Paints: Nilaya Once, Pure White, product page (accessed 21 Oct 2026)
Asian Paints: Ador Serenade, Spring Day, product page (accessed 21 Oct 2026)
Asian Paints: Sandtales, Tribal Ways, Dune, product page (accessed 21 Oct 2026)
Asian Paints: Magnificent South, Thousand Flowers, product page (accessed 21 Oct 2026)
Asian Paints: Sabyasachi Chapter IV, Paris-Calcutta, Badam, product page (accessed 21 Oct 2026)
Asian Paints: Wallpaper cost (accessed 21 Oct 2026)
Asian Paints Beautiful Homes: The ultimate guide to having wallpaper in your home, 12 Sep 2019 (accessed 21 Oct 2026)
Marshalls: Burgundy Estate Garden, Pure Alabaster, Fresco and Desert Horizons product pages (accessed 21 Oct 2026)
Marshalls: Wallpaper vs paint, the real cost-benefit analysis for Indian homes, 15 Jan 2026 (accessed 21 Oct 2026)
Excel Wallpapers: Wallpaper listing and Snowy product page (accessed 21 Oct 2026)
Excel Wallpapers: Installation support terms and conditions (accessed 21 Oct 2026)
Boråstapeter: Wallpaper calculator (accessed 21 Oct 2026)
Amazon.in: Self Adhesive Decorative Peel Stick Waterproof Wallpaper, 45 x 304 cm (accessed 21 Oct 2026)
Amazon.in: ELTON Waterproof Peel and Stick Floral Wallpaper, 45 x 300 cm (accessed 21 Oct 2026)
Amazon.in: Barebeauty 3D Wall Panel Wallpaper, PE foam, 70 x 77 cm (accessed 21 Oct 2026)
Urban Company: How much do wallpapers cost in India, 3 Dec 2024 (accessed 21 Oct 2026)